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China is a land of
diverse culture. It's a land shrouded in mystical trance. It's a
land of sensitivity and of spiritualism. And all of these
reflect in the diverse and exotic cuisine that the land offers.
India is no stranger to Chinese cuisine. The mushrooming of
Chinese eateries all across bears testimony to the tremendous
popularity that the Far Eastern cuisine enjoys in this part of
the world. In this process, however, something was lost. Lost
was the actual essence of Chinese cuisine. Lost was the
authenticity of the food from the mystic land. What were offered
in the innumerable restaurants were cheap Indianized versions of
the great cuisine with a blatant disregard for the authenticity.
This kindled a
desire. A desire to restore the splendor of Chinese Cuisine. A
desire to present Chinese food the way it should be. A desire to
offer the most authentic of Chinese Cuisine. A desire to offer
five star value at non-five star prices.
And it was this
desire that led to the opening of the first Mainland China
outlet in Mumbai in the year 1995. The philosophy was to
propagate the wonders of various cuisines from all major
provinces of China. Be it Hubei or Yunan, Cantonese or Sichuan,
the idea was to have a comprehensive representation.
And it didn't take
much time for people to realise the difference. The difference
in what they were used to and what the restaurant offered. The
distinctive difference in taste of Indianized Chinese as against
authentic Chinese. And people came to swear by it. The
restaurant was able to garner tremendous respect among the
discerning Mumbaikars within a short span of time. Following
this success, Mainland China soon entered the cities of
Bangalore, Hyderabad, Kolkata, Pune and Chennai, Delhi, Gurgaon and Guwahati.
Wherever Mainland China opened, it was received with the standing ovation.
Over the years, people
have come and recognized the quality of food and services that
the name Mainland China represents.
Today, Mainland
China is the largest chain of fine dining eateries in the
country. And it enjoys an Equity that is enjoyed by no other
stand-alone restaurant chain.
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